Friday, 24 June 2016

Using Google Tag Manager to Dynamically Generate Schema/JSON-LD Tags

Posted by serpschris[Estimated read time: 7 minutes] One of the biggest takeaways from SearchFest in Portland earlier this year was the rapidly rising importance of semantic search and structured data — in particular And while implementing Schema used to require a lot of changes to your site's markup, the JSON-LD format has created a great alternative to adding microdata to a page with minimal code. Check out Mike Arnesen's deck from his SearchFest talk, "Understanding & Facilitating Semantic Search," for a great overview on using structured data. What was even more exciting was the idea that you could use Google Tag Manager to insert JSON-LD into a page, allowing you to add Schema markup to your site without having to touch the site's code directly (in other words, no back and forth with the IT department). Trouble is, while it seemed like Tag Manager would let you insert a JSON-LD snippet on the page no problem, it didn't appear to be possible to use other Tag Mana

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