Posted by BopDesignThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.[Estimated read time: 6 minutes] We’ve been pitched a blog post about hoverboards. While hoverboards are pretty cool and I’d like to own one, our business and our blog have absolutely nothing to do with hoverboards. Why did we get pitched a post about hoverboards? Most likely because the person pitching the post saw we have a decent domain authority and they wanted to get a piece of it by getting a backlink from us. I’m sure their blog post on hoverboards would have been very interesting, but it likely would have caused our audience of B2B marketing professionals to scratch their heads in confusion. We know who we are, and who we are not We are a boutique digital marketing firm that focuses on creating websites and providing conte
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